Hello!☁️ The Cloud Astrid Story

Cloud Astrid was born the day my daughter Astrid arrived and I realised how boring baby clothes were. Beige basics? No thanks. I wanted fun, fearless outfits that made people smile, sparked conversation, and let kids’ personalities shine. So I started making them myself..

What began as a few handmade pieces for my own little one has grown with us. From babyhood to big kid energy, into a nostalgic, statement-making kidswear brand for families who like to stand out.

Every piece is designed and made in-house by me, Jade, in Doncaster. I use recycled micro spandex because it’s soft, sustainable, and made to last. It washes like a dream, doesn’t bobble or fade, and keeps up with every adventure (and every sibling hand-me-down).

Cloud Astrid is all about making childhood feel magical again. Full of colour, imagination, and clothes that actually say something, that your little ones LOVE to put on.

Made to be noticed, loved, and lived in.
Welcome to Cloud Astrid, we’re so glad you found us!

Jade x